Yes, I know that it's a new day, otherwise we wouldn't be seeing the changes that we are seeing in the White House. In America, I know that folks are not relegated to the back of the bus anymore, either. I wish I could say that about hair.
I was over on Amazon.com because I love to check out the new books on hair care. There is a number one book in the category. The premise of the book is fantastic. It mentions how to cut, color and style your hair to look your best. Then the dreaded back of the bus comment shows up:
"This book will show you how to: Identify your hair type... including ethnic hair."
What? I thought the book was for hair, all hair. Why is it that when something pertains to people of color, we are lumped into the 'ethnic group' or section? Isn't EVERYBODY part of some ethnic group?
This is what I mean by back of the bus treatment for afro-textured hair. It is hard enough for us to stretch when we look at these books and magazines because very rarely are their many flattering pictures of afro-textured hair within the covers. So we stretch and overlook it and try to glean what we can from the information that we can apply to our hair.
What adds insult to injury is that not only are there very few pictures, we get the, "Oh yea, by the way we got something for you, too honey. It's in the Ethnic Section".
You can keep your book, and I will keep my money. Who wants to be an afterthought, a secondary focus, another channel to expand their market for money sake? Not me.
You and your afro-textured hair are an economical powerhouse. Can you say 600 billion dollars strong? Would you ignore or treat a market that spends 30% more on personal care products than some groups combined, with 600 billion dollars worth of change jangling in their pockets?
It is time to stop accepting the back of the bus treatment for afro-textured hair. Sit in the front, better yet, get off the bus and purchase your own ride- in cash, of course!
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